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Nov
The Telecom Regulatory Authority of India (TRAI) has been continuously strengthening regulations to establish a secure and spam-free communication ecosystem in India. To ensure that consumers receive only consented and authenticated communication, TRAI has streamlined number series allocations 140 for promotional and marketing calls and 1600 exclusively for service and transactional calls made by regulated BFSI entities. This step aims to curb fraud, spoofing and unsolicited commercial calls, while enabling citizens to instantly identify legitimate communication from banks, insurance firms and other financial institutions.
TRAI has now issued final deadlines for the mandatory adoption of the 1600 series by banks, NBFCs, mutual funds/AMCs, stock brokers and other regulated entities. Although the earlier expected migration timeline was November 2025, the deadlines have been extended due to delayed awareness and slower execution across the sector. Under the phased implementation approach:
After the deadline, any service and transactional customer calls using regular 10-digit numbers will not be permitted, and organizations may face disruption and non-compliance risks if migration is not completed on time.
Why the 1600 Series Matters for BFSI
The transition to the 1600 series is not merely a regulatory obligation; it is a strategic improvement in customer communication. This initiative is expected to:
In a rapidly digitalizing financial ecosystem, secure communication plays a vital role in customer experience. The 1600 series will become a strong layer of verification for consumers, especially senior citizens and rural populations who are more vulnerable to cyber frauds.
To ensure a smooth shift from 10-digit calling to the 1600 series, organizations need to prepare for the following:
Because several departments like technology, operations, compliance and customer service are involved, timely planning is essential to avoid last-moment implementation challenges.
As an authorized VNO-licensed cloud telephony and CPaaS provider, Go2Market is fully equipped to help organizations migrate to the 1600 series with complete regulatory compliance and zero service disruption. We offer services like Hosted IVR, Bulk SMS, Voice Broadcasting (OBD), Cloud Call Center, Number Masking, WhatsApp Business API, RCS SMS, DLT Registration & Template Support.
With deep domain expertise in BFSI communication workflows, our technical team can plan, execute and validate the complete 1600 migration across your communication ecosystem like IVR, Cloud Call Center, CRM, APIs, dialers and campaign tools, without disrupting your business operations. And for organisations already using IVR or Cloud Call Center services from Go2Market, the migration becomes even faster and smoother, as we have direct access to all required APIs and system configurations.
Go2Market offers:
The TRAI-mandated 1600 series is a landmark shift in India's financial communication landscape. It strengthens consumer safety, builds trust and brings much-needed transparency in how regulated BFSI entities interact with customers. Early adopters of the 1600 series will not only achieve compliance but also benefit from higher call answer rates, improved customer engagement and elevated brand credibility.
The deadline clock is ticking, and the migration process involves both regulatory and technical dependencies. Initiating the transition now ensures peace of mind and uninterrupted communication once the new rules become fully enforceable. To start the process of 1600 procurement and migration, Connect with Go2Market at 8595080808 or schedule a quick call at https://go2market.in/contact Let’s work together to ensure seamless continuity, compliance and trust in every customer interaction.
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