The world’s largest taxi company, most popular media owner, most valuable retailer all have one thing in common- all these companies work as online aggregators. Mobile phone and the ecosystem around it is central to their business model.


As an online aggregator the biggest strength is the customer pull and the traffic which an aggregator is able to generate and the biggest fear or challenge is in letting the customer connect directly with the end service provider. Virtual no’s have been leveraged by such organisations to ensure that all communication is taking place through the online aggregator’s platform, each customer and the end service provider is provided a virtual number and which ensures every time the customer has to go through the aggregator’s platform for availing services.

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