“ Anything that can go wrong will go wrong ” is something by which all event managers live by, surprising and frustrating last minute changes and the ability to reach out to targeted audience with the right message in limited budgets across various communication channels is common place in the changing world of event management
It is an indisputable fact that people learn and retain more information when they read and hear information at the same time. Infact people retain 10& of what they read, 20% of what they hear and 50% of what they read and hear at the same time. Segmented marketing campaigns based on demographic and psychographic parameters, leveraging the power of missed call, short & long code, automated pre recorded voice calls along with sms basis the response captured through DTMF results in higher customer engagement and TOMA. The various telecom elements can be used in a combination and configured and scheduled basis the targeted customer responses.