The WhatsApp Business API solution is a communication solution for medium and large businesses that need scalable, automated customer communication. WhatsApp is slowly becoming a popular tool for business communication offering advance features like chatbots, automation and performance tracking to help businesses with customer engagement & customer service. Businesses are creating chatbots on WhatsApp as per their requirement to capture leads, queries and service requests. Read this detailed article to understand how you can procure the WhatsApp Business API, and what are the prerequisites and the setup process to start with WhatsApp business API implementation.

Below are the Pre-requisites for Procuring WhatsApp Business API from Meta

Before applying for the API, ensure you have the following in place

1. Verified Facebook Business Manger Admin access

2. WhatsApp Business API number, the number should not be on existing linked to any existing WhatsApp (personal or business) account and should be able to receive OTP via voice call or SMS

3. Website – A live, functional business website is mandatory

Pre-requisites for Facebook Business Manager Verification

When submitting your business for verification, keep these ready

Website – showing your business details clearly.

Business Email ID – must be linked to your domain (e.g., name@company.com).

Official Business Documents – containing legal name and registered address (GST certificate, bank statement, or incorporation certificate).

Step-by-Step Process to Get Started with WhatsApp Business API

Step 1 - Choose a WhatsApp Business Solution Provider (BSP)

Meta doesn’t provide direct API access to all businesses. Businesses need to partner with a BSP WhatsApp business solution provider (like Gupshup, Aisensy, CleverTap, Wati, Twilio, etc.) to get access to the API and get your business verified with Meta.

Step 2 - Set Up Your WhatsApp Business Profile

The next step is to set up a WhatsApp business profile and add your business details like name, description, logo, and contact details. Ensure your display name matches your brand identity (Meta reviews this before approval).

Step 3 - Verify Your Number

Register the dedicated WhatsApp number through your BSP, Complete OTP verification via SMS or voice call to get approval to use this number as your verified WhatsApp business number.

Step 4 - Create Message Templates for Approval

WhatsApp requires pre-approved message templates for all business-initiated conversations. Businesses need to create templates as per their requirement (like order updates, payment reminders, promotions) and get it approved from Meta through their BSP’s dashboard.

Step 5 - Integrate with CRM or Chatbot Tools

Once you get the WhatsApp API, you can connect this verified WhatsApp business API with your CRM, customer support software, or chatbot for seamless query handling. Automate FAQs, ticket management, complaint registration, and lead nurturing.

Step 6 – Ensure Compliance

Make sure to get explicit consent from your customers before sending messages. Do not send messages to customers without their consent to maintain privacy guidelines as per the platform. Only approved templates can be used for outbound messages.

After completing all these steps, you can get the WhatsApp API for your business and start using it. You can use it through the BSP dashboard and give access to multiple agents to allow seamless communication and collaboration between your teams. There are multiple WhatsApp business API providers in India, offering different types of UI and slightly different rental plans. Choose one as per your business needs.

Conclusion,

In conclusion, we can say that the WhatsApp Business API solution is more than just a messaging solution. It offers features like secure communication, global reach, real-time engagement, automation through chatbots, and cost-effective customer support. For businesses looking to improve customer experience and scale their business communication strategy, it’s one of the smartest investments available today.

Choose this smart solution to build trust and have secure communication with your customers, connect with your customers in 180+ countries, with support in multiple languages. You can also integrate the WhatsApp business API solution with your existing CRM systems and support tools. For more information about how you can get WhatsApp business API solution, connect with go2market and get started today.

Frequently Asked Questions (FAQs)

1. How long does it take to get WhatsApp Business API approved?

Approval usually takes 1–3 business days, depending on whether your business profile, Facebook Business Manager, and BSP setup meet Meta’s compliance guidelines.

2. Is WhatsApp Business API free?

No. While customer-initiated conversations are free or low-cost, business-initiated conversations are charged on the basis of per message sent. Pricing varies by region and message category.

3. Can I use my personal WhatsApp number for the API?

No. You must use a dedicated business number. Once registered for the API, it cannot be used with the regular WhatsApp app again.

4. Do I need a WhatsApp Business Solution Provider (BSP)?

Yes. The API has no built-in interface, so a BSP or CRM platform is required to send, receive, and manage messages & analytics.

5. Can I use WhatsApp Business API on multiple devices?

Yes. The API supports multi-agent access, allowing teams to collaborate and respond to customers simultaneously.