SMS remains one of the most traditional yet reliable communication tools in India. In a culturally diverse country where people speak multiple languages, SMS proves invaluable in reaching regional audiences and building an authentic brand image. Organizations can tailor SMS content to multiple regional languages based on their requirements and objectives, making it an inclusive communication tool. Despite the rise of smartphones and various messaging apps, SMS remains an essential tool due to its simplicity and effectiveness. Many government organizations have been using DLT-approved bulk SMS in their marketing and communication strategy to connect with their target audience. DLT (Distributed ledger technology) is the regulatory body that controls SMS (Short Message Service) in India. Businesses also use SMS as a marketing and communication tool for sending quick updates to their customers for better engagement, also Bulk SMS service is a cost-effective and reliable tool for connecting with a large number of people. To know more about how an organization can use DLT-approved SMS in the communication strategy, keep reading this blog.

Process of Getting DLT Registration to Send DLT-Approved Bulk SMS

Entity Registration – The business entity (company, individual or government agency) needs to register themselves on the DLT platform as a Principal Entity. This involves selecting a DLT platform (e.g., Airtel, Vodafone Idea, Jio) and providing the necessary details and documents for verification.

Header (Sender ID) Registration – After successful entity registration, the next step is to register the Sender ID (header) that will appear on the recipient’s mobile. It typically consists of 6 characters for promotional SMS and 11 characters for transactional and service SMS.

Template Registration – The next step after header registration is to get the template registered and approved by the DLT, Every SMS that a business wants to send must be pre-approved as a template under the DLT platform. This includes the content of the SMS, with placeholders allowed for personalized information like names or amounts.

Consent and Compliance – After following all the above steps to get your business entity and SMS content registered with the DLT, organizations can send the SMS to the users who have given their opt-in consent to receive promotional messages. Organizations must ensure customer consent and manage preferences to comply with TRAI and DLT regulations. The system allows customers to opt-in or out of receiving messages.

Conclusion,

In conclusion, we can say that SMS is an inclusive and reliable tool for communication in India. SMS is used to connect with different types of audiences and share timely updates and information with them. SMS service allows organizations to share information in a quick and effective manner. One of the key advantages of SMS is its ability to support multiple regional languages, making it easier for recipients to understand and engage with the message, thereby fostering a stronger connection. Organizations that are looking to integrate a dependable and impactful communication channel can choose DLT-Approved SMS as part of their strategy. By registering with DLT (Distributed Ledger Technology) and adhering to its guidelines, organizations can ensure the authenticity and security of their messages, thereby building trust and credibility with their target audience. Embracing DLT-approved SMS not only enhances outreach but also helps organizations effectively connect with their target customers in a fast and meaningful way. To know more about Bulk SMS service and how to get started with DLT registration, Connect with go2market, one of the most reliable SMS service providers in India.